Apple and crisis communications 2.0 case study

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Apple and crisis communications 2.0 case study

The recent public relations problems experienced by Apple in the aftermath of its iPhone price reduction and model line-up change has prompted Brian Solis of FutureWorks PR to offer an in depth analysis of what went right and what went right for Apple.

Anyone involved in public relations or crisis communications can take some valuable lessons from this incident in general and Brian's report specifically.

It can be found here

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